What type of qualitative research technique is used to measure the amount and nature of media coverage?
a) Content analysis
b) Focus group
c) Copy testing
d) Ethnographic technique
a
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A strategy that is based on the motivations of the audience
and that tries to convince the audience that the speaker has the answers to their needs is called __________. Fill in the blanks with correct word
Which of the following demonstrates the idea of reinforcing key ideas nonverbally during a speech?
a. Gesturing to emphasize key phrases b. Using a phrase like "another important point is..." c. Establishing a motive for your audience to listen d. Using an interpreter
Historical epochs tend to be taught in terms of their effects on ___________ while neglecting their impact on ___________
A) ?men; women and minorities B) ?women; men and minorities C) ?white, middle-class families; minorities D) ?heterosexual couples; LGBTQ individuals
An unanticipated challenge with the Halo campaign included ______.
A. lack of funds B. lack of awareness C. negative reputation D. a difficult client