For each target market, General Imaging Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers
A. a perceptual map of the imaging landscape.
B. a more flexible supply chain strategy.
C. lower prices than the competition offers.
D. a clear, distinctive, and desirable understanding of their products relative to competing products.
E. more product features than the competition offers.
Answer: D
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