_________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its products.
A. Horizontal price fixing
B. Horizontal integration
C. Full-line forcing
D. Direct marketing
E. Disintermediation
Answer: C. Full-line forcing
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Which of the following statements is true regarding a credit memorandum?
a. A credit memorandum is subtracted from the balance per the company's books. b. A credit memorandum could be issued for bank service charges. c. A credit memorandum is issued when a customer gives the company an NSF check. d. A credit memorandum is added to the balance per the company's books.
________ is the adjustment of media plans to maximize their performance
A) Media buying B) Media optimization C) Media selection D) Media planning E) Media scheduling
A customer orders products by mail, phone, or fax in _____
a. services retailing b. direct marketing c. direct selling d. retail catalog showrooms
Enrobe Textiles, Inc., is a small clothing manufacturer that produces men’s polo shirts and pants. The production manager, Zhang Wei, uses two primary resources: sewing machine hours and cutting machine hours. For next month’s production of shirts and pants, Mr. Wei can schedule up to 300 hours of sewing machine time and up to 240 hours of cutting machine time. Production of each polo shirt requires 3.0 hours of sewing time and 1.0 hour of cutting time. Each pair of pants requires 2.0 hours of sewing time and 2.0 hours of cutting time. Based on the analysis of cost and sales figures, Mr. Wei estimates that each polo shirt will yield a profit of $5, and each pair of pants will generate a profit of $7. Given this scenario, what will be the combination of shirts and pants that will yield
maximum profits? a. 30 pants and 105 shirts b. 210 pants and 45 shirts c. 80 pants and 55 shirts d. 120 pants and 185 shirts