During the evaluation stage of the product adoption process, consumers ________.
A. seek out information to further define the product
B. purchase the product with the intent of becoming a dependable user
C. combine all information and assess the product for trial purchase
D. get to know of the product, but have insufficient information to move forward through the adoption process
E. purchase the product for the purpose of making a value decision
Answer: C
You might also like to view...
Marketing plans should not be aggressively communicated either internally or externally to protect competitive position
Indicate whether the statement is true or false
Under the completed contract method
a. revenue and cost are recognized during the production cycle, but gross profit recognition is deferred until the contract is completed. b. revenue, cost, and gross profit are recognized during the production cycle. c. revenue, cost, and gross profit are recognized at the time the contract is completed. d. none of these
The Taylor Company uses a process costing system. Assume that direct materials are added at the beginning of the period and that direct labor and overhead are added continuously throughout the process. The company uses the FIFO costing method. The following data are available for one of its accounting periods Units Beginning work in process 26,000 (70 percent complete for conversion costs) Units
started 180,000 Units transferred out 191,000 Ending work in process 15,000 (60 percent complete for conversion costs) Equivalent units for direct materials of Taylor Company are A) 180,000. B) 202,000. C) 176,000. D) 191,000.
Which of the following is most useful for developing information that might lead to breakthrough products?
a. survey research b. focus groups c. conjoint studies d. customer visit programs e. concept tests