Ask the Experts Video 6: Christian Klöckner on the Theory of Planned BehaviorClick on the above link to access the Interactive eBook. Once you've signed in, scroll to page 169 and watch the video. When you've finished watching the video, come back to the test and answer the following question:In the video, Dr. Goodfriend reminds us that the Theory of Planned Behavior has three predictor variables: attitudes, subjective norms, and perceived control. She goes on to ask "Which predictor variable do you think is the most important in your own decisions?" Reflect on this and answer the question, indicating why you chose the stated predictor variable.
What will be an ideal response?
Varies.
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