Define and describe the product life cycle stage in which laggards begin to purchase products.
What will be an ideal response?
Most laggards begin to purchase during the decline stage of the product life cycle when sales, profits and competition are declining. Laggards make up about 16 percent of the market, and these consumers like to avoid change and rely on traditional products until they are no longer available.
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Scenario B. The President of Bradley Inc. receives the following feedback from his employees. Lamont, one of the employees, consistently says that he does not believe he will ever succeed. He regularly says to his colleagues, "No matter how well I do in this job, I'll never get a raise or promotion." Shelly, another employee, does not care about any of the rewards that the organization offers. Therefore, she says, "It just isn't worth it to me to work that hard!" Christy, another employee, feels that she is no longer able to keep up in her job, so there is little use in trying.From Scenario B, it can be inferred that Shelly illustrates
A. negative valence. B. high instrumentality. C. high expectancy. D. low equity. E. high empowerment.
The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy
A) store brand B) private-label brand C) cobranding D) ingredient branding E) family brand
The U.S. government will pay AirSys $2,500,000 each six months, equal to 2.5% of the $100 million face amount of the treasury bonds (5% annual coupon rate, paid in two installments each year), and will repay the $100 million at the end of five years. At the time AirSys purchases the bonds, the market prices these bonds to yield AirSys 6% annually (3% each six months). The bonds are classified as
held to maturity. AirSys will pay an amount equal to _____ for the bonds. a. present value of an annuity of $2.5 million for 10 periods plus the present value of $100 million paid at the end of 10 periods, both cash flows discounted at 3% per period b. present value of an annuity of $5.0 million for 5 periods plus the present value of $100 million paid at the end of 5 periods, both cash flows discounted at 6% per period. c. present value of an annuity of $2.5 million for 10 periods plus the present value of $100 million paid at the end of 10 periods, both cash flows discounted at 2.5% per period. d. present value of an annuity of $5.0 million for 5 periods plus the present value of $100 million paid at the end of 5 periods, both cash flows discounted at 5% per period. e. the future value of cash flows totaling $125 million
The two ways that a corporation can be classified by ownership are
A) stock and non-stock. B) inside and outside. C) majority and minority. D) for profit or not-for-profit.