Which of the following best defines the term 'frequency'?
a. The number of people exposed to the message.
b. The average number of times someone is exposed.
c. The ability to draw repeat visits and to keep people.
d. A comparison of how well different creative executions generate a response.
e. The number of people exposed to an online ad who actually select to see it.
b. The average number of times someone is exposed.
You might also like to view...
Which of the following best describes kiting?
a. Theft of cash for personal use and cover-up using the bank statement. b. A fraudulent cash scheme to overstate cash assets at year end by manipulating year-end transfers between cash accounts. c. Manipulation of financial reporting by increasing both cash and debt by the same amount. d. Colluding to steal cash by wiring money to a fictional vendor and concealing it with customer payments.
Because the market equity beta reflects the level of operating leverage, financial leverage, variability of sales, and other characteristics of a firm, there are situations where an analyst might have to adjust the beta because of changes in the capital structure. A situation that might require an analyst to estimate a new levered beta is a ___________________________________
Fill in the blank(s) with correct word
The holder, or payee, of a dishonored note should transfer the total amount due, including interest income, from Notes Receivable to an individual account receivable for the debtor
Indicate whether the statement is true or false
What important argument does Jeffrey Pfeffer add to the concept of innovation?
a. Innovation is a necessary change, and by careful implementation and management it is universally adopted b. Innovation occurs because people realize the need for change, even though some of their own interests might not be served in the change c. Innovation usually means a change to the status quo and consequently is an inherently political activity d. All of the above