A firm has segmented its customers into two groups: high-volume customers and low-volume customers. Explain the different styles of communication the firm should implement to reach each group of customers
What will be an ideal response?
A firm should look at the cost and time factors involved in the communication with customers within each group. These factors should then be compared to the possible profit generated by a long-term relationship with each customer group. The high-volume customers may require frequent contact from a personal sales representative. This may be an expensive means of communication, but without such communication, the firm may lose the valuable customer to a competitor. The low-volume customer may be adequately serviced by less expensive means such as mailed literature or occasional verbal communication via the telephone.
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Use this information pertaining to the Alvino Corporation to answer the following question. 1 . The corporation's Store Supplies account showed a beginning debit balance of $200 and supplies purchased of $800 . There were $300 of supplies on hand at year end. 2 . Depreciation on a building is estimated to be $5,000. 3 . A one-year insurance policy was purchased for $2,000 . Three months have
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Which of the following was a core demand of colonial leaders seeking independence from England as expressed in the Declaration of Independence?
a. an end to the practice of impressment b. government based on the consent of the governed c. lower taxation d. the right to expand westward
Which of the following components of production are allocable as joint costs when a single manufacturing process produces several salable products?
a. direct material, direct labor, and overhead b. direct material and direct labor only c. direct labor and overhead only d. overhead and direct material only
?Commercial paper is issued in denominations of:
A. ?$10. B. ?$100. C. $1,000.? D. $100,000.? E. ?$1,000,000.