Which of the following is NOT a component of the staffing function?
a. organizing
b. selecting
c. training
d. compensation
e. placement
a. organizing
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________ influence marketing by favorably presenting a company's products and services through the creation and placement of media content
A) Investors B) Competitors C) Consumers D) PR agencies E) Marketing research companies
Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation B) straight product extension C) product invention D) product augmentation E) communication adaptation
A professional basketball player states in an advertisement that a particular brand of sports gear will improve one's performance on the court. Which of the following methods of deceptive advertising does this example depict?
A) testimonial B) puffery C) black marketing D) unfair advertising
The decision rule for the profitability index is that any project with ________ is an acceptable project
A) a ratio less than one B) a ratio greater than one C) a ratio greater than zero D) a ratio less than zero