According to the Federal Trade Commission (FTC), a new product is
A. something that is new in any way for the company concerned.
B. only new for twelve months.
C. entirely new or changed in a functionally different or substantial respect.
D. only new for two months.
E. None of these answers is correct.
Answer: C
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Dairy Products Inc is a manufacturing firm that produces and sells a line of butter packs under the brand name Melt Butter
The firm created Melt Tasty Butter and Melt Low-Fat Butter so that health-conscious customers can quickly differentiate its benefits. In this example, Dairy Products Inc is using which of the following brand encoding strategies? A) company name only B) company and brand name C) brand and subbrand name D) brand and product name E) brand name only
How does the state government raise money to pay unemployed people under the Federal Unemployment Tax Act?
A) The employees pay a fraction of their wages to the state. B) The employers pay taxes to the state. C) All state residents pay taxes to the state government. D) The federal government allocates a small portion of the national budget.
Gift Prescriptions is a company that offers small gifts that can be left behind in doctors’ offices. Gift Prescriptions sells their gifts to pharmaceutical companies, therapists, and medical supply stores who want to leave doctors a small gift in appreciation for their time. Gift Prescriptions’ market segment would be described as a ______.
a. mass market b. niche market c. segmented market d. diversified market
Which of the following phrases could be registered as a trademark?
A) Crunchy peanut butter B) Low-fat peanut butter C) Green peas D) yStar peanuts