________ is the most widely used scaling technique in marketing research

A) Comparative scaling
B) Noncomparative scaling
C) Random scaling
D) Nonmetric scaling
E) Substantive scaling


B

Business

You might also like to view...

Compare a two-year bond with two successive one-year bonds, in which an investor buys a one-year bond today, then another one-year bond when the first matures. Suppose the two-year bond has an annual interest rate of 4 percent.Consider the pattern of interest rates on the one-year bonds listed below and explain whether an investor should buy the two-year bond or the one-year bond today, assuming that the only thing that matters to the investor is the amount of money she has at the end of the two years; that is, she is risk neutral. In each case, how much would an investor have at the end of two years if she invested $1,000 today? Show your work. Round to the nearest penny ($0.01). In each case be sure to say which bond the investor would buy today.

a.The interest rate on a one-year bond today is 1 percent, and the interest rate on a one-year bond purchased in one year from now is 8 percent.  b.The interest rate on a one-year bond today is 2 percent; and the interest rate on a one-year bond purchased one-year from now is 6 percent.  c.The interest rate on a one-year bond today is 3 percent; and the interest rate on a one-year bond purchased one-year from now is 5 percent.  d.The interest rate on a one-year bond today is 5 percent; nd the interest rate on a one-year bond purchased one-year from now is 3 percent. What will be an ideal response?

Business

The study of how we use time to communicate is called ______.

A. paralinguistics B. chronemics C. haptics D. olfactics

Business

When collecting qualitative data from social media, which of the following is(are) decision(s) that have to be made?

A) determining the type and specification of the social media channels to be monitored B) developing a standardization of terms, conversation types, and content types C) establishing a standardized coding scheme D) setting benchmarks E) all of these are decisions that have to be made

Business

A product line is also known as a product mix

Indicate whether the statement is true or false

Business