Give examples of what managers might look at in performing each element of a SWOT analysis.
What will be an ideal response?
SWOT analysis—also known as a situational analysis—is a search for the strengths, weaknesses, opportunities, and threats affecting the organization.
Examples of a firm's strengths and weaknesses: work processes, organization, culture, staff, product quality, production capacity, image, financial resources and requirements, service levels, other internal matters.
Examples of a firm's opportunities and threats: market segment analysis, industry and competition analysis, impact of technology on organization, product analysis, governmental impacts, other external matters.
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To determine whether a bond will sell at a price equal to, greater than, or less than face value, compare the effective interest rate and the market interest rate
Indicate whether the statement is true or false
Staple's strategy in Canada is to deliberately limit its product selection to:
A. shedding customers. B. focusing on quality. C. building the brand. D. focusing on quantity.
Explain the four major segmentation variables for consumer markets
What will be an ideal response?
Locus of control is the belief that one’s control over one’s destiny is either ______.
a. strong or weak b. internal or external c. inherited or learned d. situational or intentional