Psychologist Laurie A. Rudman identified which of the following as a factor that differentiates between implicit and explicit attitudes?
a. Early experiences.
b. Affective experiences.
c. Cultural biases.
d. Early experiences, affective experiences, and cultural biases.
Answer: A
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Instead of doing marketing research on people's fishing behavior, Billy Jay simply asked some of his fishing buddies how many days they thought the average person spent fishing each year. As a result, Billy Jay greatly overestimated the size of the market for his fishing tackle business. This shortcoming in Billy Jay's assessment is probably grounded in:
A) spreading of alternatives B) miscalibration C) nonresponse bias D) false consensus
Tanya believes that celebrities are effective spokespeople for automobile companies because she views celebrities as credible and attractive. Which persuasive method does Tanya support?
a. Central route persuasion method b. Foot-in-the-door technique c. Yale attitude change approach d. Asch effect
The third variable problem refers to
A) in a correlational study not knowing whether a relationship between two variables has actually been caused by a third variable that is related to both. B) in an experimental design after a variable is picked to manipulate and a variable is picked to measure, not knowing what to do with a third variable unrelated to both. C) when trying to relate three variables not knowing how to treat the third variable because our research designs allow only two to be investigated at once. D) in an experimental design the fact that the design becomes too large to interpret once a third variable is added.
Permanent amnesia can be caused by:
A) prolonged use of electroconvulsive shock therapy B) encephalitis C) severe traumas D) stroke E) all of the above