Which type of corporate name captures the essence of the idea behind the brand?
A) overt
B) implied
C) conceptual
D) iconoclastic
C
You might also like to view...
Industrial property is itself divided into two categories: inventions and ________
A. trademarks B. pecuniary rights C. service marks D. artistic property
Which of the following statements about reinsurance is true?
A) A reinsurer may not purchase reinsurance. B) The reinsurer is the first insurer that provides claims services to the insured after a loss occurs. C) The amount of insurance transferred to a reinsurer is called the net retention. D) The insurer transferring business to a reinsurer is called the ceding company.
Which of the following statements about dummy variables is false?
a. We can incorporate any nominal variable into regression analysis by creating one or more dummy variables. b. Dummy variables are also known as binary variables, nominal variables, or indicator variables. c. These variables take on only two values, namely 0 or 1, and those values then indicate the absence or presence of a particular nominal characteristic. d. All of these choices are true.
When starting a new business, an owner needs to take into account how far a customer will travel for the product or service to be sold.
Answer the following statement true (T) or false (F)