__________ advertising is really nothing more than word-of-mouth testimonials, friends talking to friends

Fill in the blank with correct word


Buzz

Communication & Mass Media

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A non sequitur is when a speaker uses the testimony of an expert to endorse an idea or product for which the expert does not have the appropriate credentials or expertise

Indicate whether the statement is true or false

Communication & Mass Media

Are the following main points mutually exclusive? Why or why not? I. Parents should be responsible for their children's criminal behavior. II. Children under the age of 18 should not be held accountable for their criminal actions. III. There are too many children committing crimes.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

We say that nonverbal communication is __________, because our actions may have more than one interpretation, and because the exact meaning of a nonverbal message may only be known by the person displaying it.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Jessica watched a debate among four local candidates for mayor. After the debate, she couldn't remember much of what the candidates said or stood for, but one good-looking candidate with a polished delivery really made an impression on her. Which of the following was most likely to have impeded Jessica's listening?

A. focusing on personal appearance and delivery B. concentrating too hard on everything the candidates said C. failing to suspend judgment D. not taking careful enough notes E. being distracted by external interference

Communication & Mass Media