Based on Roger's theory of diffusion of innovations four adoption categories can be distinguished. Which category will be influenced most by the degree of collectivism?
a. innovators/early adopters
b. early majority
c. late majority
d. laggards
*c. late majority
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The silverback gorilla is considered by its family group as the one in charge because of his formal place in the family hierarchy. The group looks to him for guidance on eating and sleeping locations, when it is time to move, and to settle family disputes. The silverback can be described as having ______.
A. legitimate power B. referent power C. reward power D. personal power
On its website, Acme Global published a statement of what it expects to become as an organization in 10 years. It does not say how Acme Global will achieve this future state. This is a ______ statement.
A. mission B. strategy C. vision D. culture
Databases make the creation and management of a useful connector list easier, but they
A) cannot replace cold calling. B) make the use of MPR cost-prohibitive. C) increase the likelihood that a firm will require a media audit. D) are not a substitute for critical thinking. E) reduce the effectiveness of a company's conventional advertising campaigns.
A scatter diagram is a graphical technique that shows whether two variables may be related
Indicate whether the statement is true or false