Consumers should trust that product information found on blogs and social networking sites will be reliable
Indicate whether the statement is true or false
FALSE
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Which of the following is an operational component of marketing channel performance?
A) product assortment B) sales revenue C) service quality D) customer value E) profitability
Which of the following is a discounted earnings model?
a. Residual income b. Dividend discount model c. Earning discount d. Free cash flow
When a corporation has only one class of stock, the stock is called:
A. Common stock. B. Par value stock. C. Preferred stock. D. No-par value stock. E. Stated value stock.
A dry cleaning business offers a pick-up and delivery service for a 10 percent surcharge. Management believes 60 percent of customers will take advantage of this service
They are also considering offering customers the option of opening an account and receiving monthly bills. They believe 60 percent of their customers (regardless of whether or not they use the pick-up service) will use the account service. If the two services are introduced to the market, what is the probability a customer uses both services? A) 0.12 B) 0.60 C) 0.36 D) 0.24 E) None of the above