When a firm classifies a new product the two key factors used are market and technology newness.
Answer the following statement true (T) or false (F)
True
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Which of the following is a major step in selecting advertising media?
A) determining reach, frequency, and impact B) selecting message execution style C) developing a compelling creative concept D) deciding on format elements E) planning a message strategy
The objectives section in a marketing plan ________
A) covers the goals of the marketing plan project B) provides a sketch of the market in which the plan is to be implemented C) examines the separate groups that make up the market D) surveys the organization's competition
It is wise to judge people based on their conduct and qualities
Indicate whether the statement is true or false
Tre concludes that he has been placed in Gwyneth’s, his superior’s out-group. What should be Tre’s first course of action?
a. Nothing, the out-group is not that bad. b. He decides to work hard to earn Gwyneth’s trust and respect with the hope of moving into her in-group. c. He decides that there is nothing he can do to move into Gwyneth’s in-group and leaves the organization. d. He tries to enter Gwyneth’s in-group by sending flowers and asking her out to dinner. He places cards on her car explaining how he wishes he could be in her in-group.