A _____ consists of thesequence of activities in a project that is expected to take the longest to complete.
A. critical path
B. value chain
C. trade-off curve
D. servicescape
Answer: A
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Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product's brand equity and create emotional bonds between the consumers and the brand being endorsed
Indicate whether the statement is true or false
Which promotional tool is the most immediate, customized, and interactive?
A) segmented advertising B) sales promotion C) direct marketing D) horizontal diversification E) public relations
Young Music Lovers and Fashionable Fifty-Somethings are examples of possible ________
A) target markets B) geographic groups C) demographic segments D) social classes E) market trends
The value in Hofstede’s model is in ______.
A. applying labels to each country B. identifying countries as either Eastern or Western C. identifying countries as part of the Global North or Global South D. knowing how significant the differences are between two countries’ cultures