A marketing manager using VALS is interested in ________ segmentation.
A. psychographic
B. occupational
C. geographic
D. educational
E. geodemographic
Answer: A
You might also like to view...
A comparison of the amounts for the same item in the financial statements of two or more periods is called horizontal analysis
a. True b. False Indicate whether the statement is true or false
Which of the following statements is true of agencies that exercise adjudicatory power?
A. Their hearings are much more formal than court trials. B. People who are unhappy with the agencies' actions cannot appeal to the court of law. C. Since they involve juries, rules of evidence are more strictly observed. D. Some of them regulate primarily on a case-by-case basis through their decisions.
Developed is the term given to nations that have achieved high income per capita.
Answer the following statement true (T) or false (F)
Which ethical question is not relevant to the process of marketing a product?
A. Can producers discriminate in favor of, or against, some consumers? B. Who is responsible for harms caused by a product? C. Is the customer's willingness to pay the only ethical constraint on fair pricing? D. What responsibility do producers have for the quality and safety of their products? E. All of the answers are correct. F. None of the answers are correct.