The ________ model is a response model that was developed as a paradigm for setting and measuring advertising objectives.
A. AIDA
B. innovation adoption
C. hierarchy of effects
D. adoption response
E. diffusion rate
Answer: C
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Which of the following is NOT true of stories?
a. The more personal and authentic your stories, the better. b. Stories are different than narratives. c. There are different ways to tell stories. d. Effective storytellers tell a full spectrum of stories.
Which of the following statements regarding aggregate planning is TRUE?
A) In a pure level strategy, production rates or work force levels are adjusted to match demand requirements over the planning horizon. B) A pure level strategy allows lower inventories when compared to pure chase and hybrid strategies. C) Mixed strategies in aggregate planning may utilize inventory, work force, and production rate changes over the planning horizon. D) Because service firms have no inventory, the chase strategy does not apply. E) A disadvantage of the option of changing inventory levels is that it forces abrupt production changes.
If the product price is $100, average variable cost $40 per unit, and the total fixed costs are $120,000, what is the breakeven point?
A. 500 units B. 2,000 units C. 1,200 units D. 300 units E. 3,000 units
Explain how you would use roles in setting up a database security system
What will be an ideal response?