What methods of research would you would have conducted if you were in charge of the company's public relations?
What will be an ideal response?
Any (and all) of the five research methods highlighted in this Chapter Seven
would have been appropriate. Survey and focus group research could be
especially effective in testing and formulating messages.
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In what way rhetorical narratives differ from literary narratives?
a. Rhetorical narratives often lead their audiences to conclusions that they do not formally state. b. Rhetorical narratives do not differ from literary narratives—they are different names for the same thing. c. Rhetorical narratives are supposed to be entertaining. d. Rhetorical narratives are often centered on plot.
Visualization has been shown by research to reduce speaking anxiety
Indicate whether the statement is true or false
___________ influence is the major characteristic that distinguishes traditional media from social media in transactional communication
Fill in the blank(s) with correct word.
When performing manuscript speaking, words can be chosen _________ when dealing with a sensitive and critical issue
Fill in the blank(s) with the appropriate word(s).