Which of the following is an advantage of licensing?
A. It allows the licensee to directly benefit by receiving royalty payments.
B. It allows the first-to-invent U.S. citizen to register a trademark to become its legal owner.
C. It maximizes the physical and financial presence of a business overseas.
D. It permits quicker foreign market penetration than direct investment.
Answer: D
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The shortest economic expansion in U.S. history occurred in the
A. 1960s. B. 1970s. C. 1980s. D. 1990s.
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Indicate whether the statement is true or false
Which of the following statements is TRUE of costing systems?
A) Many traditional costing systems can distort product costs and profitability. B) Traditional costing systems tend to be more costly than activity-based costing systems. C) Activity-based costing systems tend to combine various costs into a single cost pool. D) Activity-based costing systems tend to use fewer cost pools than does a traditional costing system.
Which of the following statements about the use of color in retail stores is true?
A) Blue and green are warm colors. B) Bright colors make shoppers feel more relaxed. C) Reds and yellows convey an atmosphere of elegance and cleanliness. D) Orange is used to stimulate hunger. E) Light colors convey excitement.