American Tourister, Inc., a producer of luggage, is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of
A. exclusive distribution.
B. selective distribution.
C. a pushing policy.
D. a pulling policy.
E. intensive distribution.
Answer: C
You might also like to view...
Assessing and managing a company's reputation will be as important as promoting its products
Indicate whether the statement is true or false
If sales volume expands materially late in the year, days' sales in receivable will be:
a. unaffected by the choice of a natural business year over a calendar year-end. b. understated in one year and overstated in the following period. c. understated. d. overstated.
The ethical issues presented in the leadership ethics chapter ______.
A. provide a model of ethical leadership theory B. provide a guide to ethical issues in leadership situations C. constitute a leadership ethics theory D. are clear prescriptions for leading ethically
A company expects next year's overhead costs to be $400,000. During this time, the company also expects to produce 1,000,000 units, have 200,000 direct labor hours, and 800,000 machine hours.Make the following independent calculations.a. Compute a plantwide overhead rate using units of production as the allocation base.b. Compute a plantwide overhead rate using direct labor hours as the allocation base.c. Compute a plantwide overhead rate using machine hours as the allocation base.
What will be an ideal response?