Marketers increasingly hire celebrities and even full-time bloggers to engage consumers in social media discussions about new products. A person who is able to influence followers to try products is a(n)
A. channel captain.
B. figurehead.
C. consumer advocate.
D. marketer.
E. opinion leader.
Answer: E
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Arnold, Inc purchased a truck on January 1, 2009, for $40,000. The truck had an estimated life of 5 years and an estimated salvage value of $5,000. Arnold Inc used the straight-line method to depreciate the asset. On July 1, 2012, the truck was sold for $7,000 cash. The journal entry to record the sale of the truck in 2012:
A) decreases equity. B) increases total assets. C) decreases total expenses. D) increases net income.
Which of the following situations requires use of the AIDA (indirect) strategy?
A) An invitation to a local politician to speak at your professional organization's awards banquet B) An e-mail message asking for information about membership in a professional organization C) A letter requesting a copy of your credit report D) All of these choices should use an indirect strategy.
Which of the following techniques is an illustration of the use of options to control capacity to match demand?
a. overbooking b. adjusting prices to augment demand c. annualized hours strategy d. using different fare classes to partition demand
A company's fiscal year must correspond with the calendar year.
Answer the following statement true (T) or false (F)