When marketers at Procter & Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning
D
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Astrid, a customer service representative with NorthTel Wireless Services, was asked by one of her customers if NorthTel would be interested in joining the chamber of commerce to meet potential customers and increase its contacts in the local business community. Astrid believes this is a very good idea and approached her manager, DeShawn, about becoming a chamber member. DeShawn said to Astrid, "Because the cost of membership is over $500 and you will have to leave the office to attend meetings, I will have to get approval from management above me." NorthTel is an example of an organization with
A. decentralized authority. B. unity of command. C. work specialization. D. centralized authority. E. line managers.
Presenting a presentation in a style similar to that used in casual conversation is called conversational quality or a(n) _______________ speaking style.
a. informative b. extemporaneous c. ineffective d. monotone
Gabriel, the CEO of a large global production company, is excited about the introduction of statistics and computer simulations in the design stage of the company's products. Gabriel is using
A. the design approach. B. quantitative techniques. C. MBO. D. scientific management. E. behavioral management.
A bill of lading is an instrument issued by an ocean carrier to a shipper with whom the carrier has entered into a contract for the carriage of goods
Indicate whether the statement is true or false