Marcus is a venture capitalist who invests in start-ups and small businesses. He is interested in investing in an online start-up company that has been in business for a year. Before making a decision, Marcus does some research on the value of the company's assets and liabilities. In this scenario, Marcus is most likely analyzing the company's:
A. income statement.
B. balance sheet.
C. articles of incorporation.
D. operating budget.
Answer: B
You might also like to view...
In seeking competitive advantage, the first law of business is to
A. take care of your shareholders. B. take care of your stakeholders. C. take care of the customer. D. take care of the environment. E. take care of your employees.
Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?
A) points-of-difference B) points-of-presence C) points-of-parity D) points-of-conflict E) points-of-inflection
In the past, an organization’s human resource department would have been considered a ______.
A. cost center B. revenue center C. productivity center D. technical skill
Scenario 2.1 Use the following to answer the questions. ? Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two
hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights. ?Refer to Scenario 2.1. In Southwest Airlines' SWOT analysis, the rising gas prices are a(n) ____, while the fact that other airlines are charging for all checked baggage may create a(n) ____. A. ?threat; strength B. ?weakness; strength C. ?threat; opportunity D. ?weakness; opportunity E. ?opportunity; strength