Which of the following is most likely to be the primary cause underlying the problem of time lost to tardiness and absenteeism?
A. Increase in costs
B. Lack of motivation
C. Frequent layoffs
D. Reduction of overhead
Answer: B
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Creation error is the inability to recall an event that actually took place
Indicate whether the statement is true or false
A marketing manager is considering a new advertising campaign for Guzzle Beverages. She purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. She wants to use this information to determine the campaign's effectiveness before implementing it for Guzzle. In this case, the marketing manager is using ________ to collect the needed information for research.
A. unstructured interviews B. mechanical observation C. secondary data D. behavioral data E. observational data
Which of the following is not a component of an electronic kiosk?
a. a printer b. full motion audio and video c. a magstripe card reader d. cash receipt equipment
Adidas Group owns Reebok and Rockport-both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to
A. generate economies of scale in advertising expenditures. B. engage in micromarketing for hard-to-fit shoe customers. C. use mass marketing techniques. D. obtain a bigger share of the shoe market. E. utilize geographic segmentation.