Jillian spoke to the supermarket industry on today's changing customer preferences. Her three main ideas were equal in importance to each other, in what's known as
a. theme equality.
b. balanced content.
c. a standard of balance.
d. equitable content.
Answer: c
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Which of the following is associated with increased uncertainty?
a. minimum tolerance b. maximum tolerance c. increased anxiety d. decreased anxiety
Oral visualization is an acceptable persuasive technique, as long as it is done ethically
Indicate whether the statement is true or false
Briefly explain the role of knowledge as it relates to communication competence
What will be an ideal response?
Late newscasts run for 35 minutes on the big 3 affiliates because
a. the audience demands more news at that hour. b. it is a good way to compete with the 24 hour cable news channels. c. the local station can get an extra commercial break and thus more revenue. d. the networks need the audience to stay up for the late shows.