The Healthy Bites Grill is fast-food restaurant chain that sells burgers made from lean buffalo meat, fries that aren't fried, and veggie pockets with soy cheese
The company is four years old and already has outlets in New York, Japan, Canada, and Kuwait, and has plans to expand to many other markets. In which stage of the retail life cycle is the Healthy Bites Grill?
A) introduction
B) growth
C) maturity
D) expansion
E) extension
B
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