The ________ principle maintains that people will comply with requests if they believe that others are also complying.

A. anchor-and-contrast
B. social validation
C. reciprocity
D. cause-and-effect


Answer: B

Communication & Mass Media

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A laboratory experiment generally has higher external validity than a field experiment

Indicate whether the statement is true or false

Communication & Mass Media

The active listening of a television interviewer who focuses more on encouraging an interviewee to speak rather than challenging what the interviewee says includes all of the following, except ______.

a. backchannels b. head nods c. eye contact d. interruptions

Communication & Mass Media

On the Public Relations Effectiveness Yardstick, level 2-intermediate provides the truest measure of campaign success

Indicate whether this statement is true or false.

Communication & Mass Media

Franco is the vice president of an organic grocery store and is also the happy father of a two-month-old boy. Franco's store has recently opened locations all over the region, so Franco has been spending a lot of his time traveling to the new stores to ensure that they are up and running successfully. As a result, Franco doesn't get to spend a lot of time with his newborn child. He tells himself that this is a short-term problem. What type of work/life conflict does Franco seem to be experiencing?

A. imbalance of priorities B. work interference with life C. burnout D. life interference with work

Communication & Mass Media