What is marketing control? List the four types of marketing control
What will be an ideal response?
Marketing control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. The four types of needed marketing control are: annual-plan control, profitability control, efficiency control, and strategic control.
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Which of the following is considered a profitability ratio?
a. Earnings per share b. Debt-to-equity ratio c. Acid-test ratio d. Inventory turnover ratio
Nicole wants to apply the job characteristics model to her employees’ work. She plans to give her employees more discretion to make decisions in planning, organizing, and controlling their tasks. Nicole is trying to change the ________ of the jobs.
A. skill variety B. feedback C. task significance D. autonomy E. skill level
Which UTP quality levels can send signals at 10 gigabits per second?
A) category 6 B) category 6A C) both A and B D) neither A nor B
In Whalen v. Union Bag & Paper Co, where a paper mill polluted a farmer's creek so he sued to stop the pollution, the appeals court held that:
a. the fact that the damage to the plaintiff was slight compared with the defendant's expense of abating the condition was not a good reason for refusing an injunction b. the fact that the damage to the plaintiff was slight compared with the defendant's expense of abating the condition was a good reason for refusing an injunction c. since the damage to the plaintiff was slight, there was no case d. since the damage to the plaintiff was slight, so the defendant should not have to pay damages e. the plaintiff did not have any rights with regard to the water flowing through his property