Mass customization is also known as:
A) one-to-one marketing.
B) stealth marketing.
C) event marketing.
D) guerilla marketing.
A
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Answer the following statements true (T) or false (F)
Lev advocated restricting disclosures to “good news” items only.
Hugh Snow, the buyer, returned merchandise to Farley Co., the seller. The entry on the books of Farley company to record the return of merchandise from Hugh Snow would include a:
A. Debit to Sales Returns and Allowances B. Debit to Accounts Payable C. Debit to Account Receivable D. Credit to Sales Returns and Allowances
A job advertisement for a barista yielded 100 applications. Of those, 60 had the basic qualifications required for the job. The yield ratio on the advertisement was ____ percent.
A. 10 B. 20 C. 40 D. 60 E. 90
Katherine purchased a pair of earphones from Simon. She realizes that they are defective and brings a strict liability action against Simon. Which of the following statements is true of this scenario?
A) Simon is not liable as he has not entered into any contractual relation with Katherine. B) If Simon has exercised all possible care in sale of the product, he is not liable. C) If Simon is not engaged in the business of selling electronic goods, he is not liable. D) Simon is not liable as he is not the manufacturer of the product.