Which of the following is an example of an arbitrary trademark?
a. Camel
b. Kodak
c. Exxon
d. Clorox
a
You might also like to view...
Tracy's is a chain of hair dressing salons for women. They use the television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers
Tracy's believes in ________. A) internal marketing B) integrated marketing C) socially responsible marketing D) global marketing E) relationship marketing
Graphical models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results
Indicate whether the statement is true or false
________ is a probability sampling technique that uses a two-step process to partition the population into subpopulations, or strata. Elements are selected from each stratum by a random procedure
A) Stratified sampling B) Simple random sampling C) Systematic sampling D) Cluster sampling
The accounting firm of Pie and Lowell is examining its client base to determine how profitable its regular clients are. Its analysis indicates that Chico, Inc. paid $116,000 in fees last year, but cost the firm $124,000 ($106,000 in billable labor, supplies, and copying, and $18,000 in allocated common fixed costs). If Pie and Lowell dropped Chico, Inc. as a client, and all fixed costs are unavoidable, how would profit be affected?
A. Increase $8,000 B. Decrease $116,000 C. Decrease $10,000 D. $0