Writing an executive summary requires the ability to condense a large amount of data
Indicate whether the statement is true or false
TRUE
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When purchasing a tablet device, factors a consumer considers prior to purchase are called ________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.
A. buying-decision choices B. informational alternatives C. consumer attributes D. evaluative criteria E. points of difference
The philosophy of customer satisfaction permeates the world-class firm
Indicate whether the statement is true or false
An example of a why bother? purchase is ______.
a. Nondisposable diapers b. Body Shop purchases c. Unleaded gasoline d. Recycled nonchlorine-bleached paper products
When poorly designed goods or services affect consumers adversely, consumers have legal recourse ______.
a. by going on strike b. by filing a lawsuit c. by writing to the World Trade Organization d. by writing to the United Nations