When the owner of a news website becomes aware of the preferences of the readers, he can appropriately cater to their choices. This statement illustrates which characteristic of the Web?

a) Interactivity
b) Immediacy
c) Mobility
d) Flexibility


ANS: a

Communication & Mass Media

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Define and explain the difference between displaced and misplaced conflict

What will be an ideal response?

Communication & Mass Media

Media professionals generally have little patience with the argument that the media are ______.

A. structural forces B. purveyors of ideology C. authoritative figures in terms of hegemony D. culture warriors

Communication & Mass Media

What are the four spatial zones identified by Edward Hall that affect communication?

A) intimate, safe, social, and public B) intimate, personal, social, and public C) intimate, safe, professional, and public D) none of the above

Communication & Mass Media

Brainstorming can be productive when done with a computer network than by talking face-to-face.

Answer the following statement true (T) or false (F)

Communication & Mass Media