Is McDonald's "golden arches" symbol a brand name or a brand mark? Define each term, and state how they differ.
What will be an ideal response?
McDonald's golden arches are a brand mark, a part of a brand that is a symbol or distinctive design. A brand name, on the other hand, is the part of a brand that can be spoken--which, of course, McDonald's arches cannot.
You might also like to view...
Which of the following statements regarding earnings per share (EPS) is incorrect?
A) EPS for income from continuing operations must be reported on the face of the income statement. B) EPS is the most widely used of all business statistics. C) When computing EPS, preferred dividends are subtracted from net income because the preferred stockholders have the first claim to dividends. D) EPS reports the amount of income (loss) for each share of the company's issued common stock.
The process of accelerating a project is referred to as:
A) Streamlining. B) Expediting. C) Rushing. D) Crashing.
Brian was involved in an auto accident in which he was at fault. His own car sustained $3,026 damages and the other vehicle cost $1,424 to repair. Brian was not injured, but the driver of the other car required medical treatment costing $32,375 and a passenger's injuries totaled $20,704. Brian's policy includes 50/100/50 liability, $500 deductible collision and $100 deductible comprehensive. How
much of the damages must the insurance company pay? A) $57,029 B) $2,526 C) $500 D) $1,424
Copyright registration permits a holder to obtain statutory damages for copyright infringement, which may be greater than actual damages, and attorney's fees.
Answer the following statement true (T) or false (F)