Identify a true statement about third-country national (TCN) managers.
A. They are often incapable of achieving corporate objectives more effectively than expatriates or local nationals.
B. They are most effective when they are in charge of subsidiaries located in developing countries or those that relied on a local customer base.
C. They are often unable to offer different perspectives that can complement the narrowly focused viewpoints of both local nationals.
D. They frequently have a deep understanding of a corporation's policies from the perspective of a foreigner.
Answer: D
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Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
A) the famous slogan did not have accurate translation in European languages. B) Europeans do not like tag lines that portray American thinking. C) college-age women in Europe are not as competitive about sports as men are. D) the old slogan conveys superiority of men over women. E) European women want to differentiate themselves from men.
Which of the following is an external backward-looking metric for a company?
A) intent to repurchase B) customer awareness C) perceived performance D) customer satisfaction E) customer retention
Mark owns a 24-hour convenience store. Lately he has noticed that the liquor inventory purchases have gone up by huge amounts, although sales proceeds from this category haven't increased. He suspects his two night-shift employees. Which is the best investigative method to uncover such a fraud?
a. Electronic investigation b. Conversion investigation c. Inquiry investigation d. Concealment investigation
In a common-size income statement, the 100% amount is:
A) net income. B) operating income. C) gross profit. D) net sales.