Can directional Ho be formulated based on the information available from the case study on Primark? Why or why not?
What will be an ideal response?
This question get students to think of the differences between directional and non-directional
hypotheses. Directional hypotheses are usually built with the guidance of the secondary data
collected. One of the suggested marketing research points towards the end of the case study is an
identification of the size of the women fashion market in the UK and competing retailers. Based
on collecting such data, a researcher may establish some directional hypotheses. So the answer
may be that it is harder to establish directional hypotheses before more secondary or primary
data is collected
Yet, within the confines of the case, students may also be inspired by some information to
develop a few directional hypotheses, such as:
‘Younger consumers do not prefer fast-fashion retailers, such as Primark, to high street
retailers.’
‘Primark’s cheaper prices affect younger consumer attitudes towards its fashion.’
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Brand reputation advantage is a type of ________ advantage
A) variable cost B) differentiation C) channel D) operating cost E) marketing cost
Which of the following statements is true about market metrics?
A) They involve using uniform benchmarks across all industries. B) They provide qualitative data, and not quantitative data. C) They always express the measurements as pie charts. D) They measure market conditions and a business's performance in that market. E) They are more advanced product-market metrics for companies that are dealing with pricing issues.
Variables that measure the effect of the independent variables on the test units are called dependent variables
Indicate whether the statement is true or false
The cost of receiving inventory is regarded as
a. an ordering cost. b. a carrying cost. c. a purchasing cost. d. a cost of not carrying goods in stock.