On an attitudes continuum, the cluster of audience members that represent the people you most want to persuade is the ____.

a. neutral audience
b. persuasion focus group
c. audience
d. target audience


d. target audience

Communication & Mass Media

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The written word resulted in the development of a. complex sets of knowledge

b. a blurring of sender/receiver. c. symbolism. d. new science.

Communication & Mass Media

Display rules in a culture are rarely questioned or challenged because ______.

a. they are not universally known. b. they are not taught verbally. c. they are learned in school. d. they are not enforced.

Communication & Mass Media

Humana implemented a CSR outreach program in Mississippi to educate citizens and help them enroll in the Affordable Care Act after a Gallup survey found that the state had an uninsured population of ______.

a. 50% b. 35% c. 20% d. 10%

Communication & Mass Media

What is the purpose of a speech that invites audience members to stop doing something they regularly do?

A. reinforcement B. continuance C. adoption D. discontinuance

Communication & Mass Media