A marketing manager wants to measure the market situation to assure that the firm's marketing strategy is evolving in response to changes in both the external market environment and in the behavior of customers and competitors. Which of the following marketing metrics would be the LEAST likely to help the marketing manager in this task?
A. market share
B. cluster analysis
C. customer sentiment analysis
D. sales forecasting
E. marginal analysis
Answer: E
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In the CAPM, if a stock has a large beta coefficient, then
A. the stock's return is less volatile than the market's average return. B. the stock's return is about as volatile as the market's average return. C. the stock's return is more volatile than the market's average return. D. the stock's risk is greater than its expected return.
A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit.
Answer the following statement true (T) or false (F)
A shift in the sales mix from high-margin items to low-margin items can cause total profits to decrease even though total sales may increase.
Answer the following statement true (T) or false (F)
The difference between the flow of the application and the flow of its individual use cases is a difference in ________
A) quality B) scope C) objective D) quantity