Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?

a. defines the objectives for strategic PR plans
b. leads to solid corporate social responsibility initiatives
c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities
d. provides a starting point for all future campaigns


c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities

Communication & Mass Media

You might also like to view...

What three rules are offered for using visual aids in business?

What will be an ideal response?

Communication & Mass Media

All of the following were identified in the text as factors that tend to induce situational apprehension EXCEPT

A) speaking to strangers. B) giving speeches that are graded in class. C) speaking on a topic about which you are knowledgeable. D) communicating with bosses. E) All of the answer choices for this question were identified in the text as factors that tend to induce situational apprehension.

Communication & Mass Media

When you use causative reasoning, you need to be certain that your evidence

supports a single cause of the effect and that the cause is capable of producing the identified effect. Indicate whether the statement is true or false.

Communication & Mass Media

The accommodation style of conflict management is also called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media