Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's
A. core competencies.
B. customer satisfaction reviews.
C. corporate partners.
D. just-in-time processes.
E. promotional activities.
Answer: E
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Even if you never aspire to be a "project manager," why is it important to know how to manage projects effectively? Explain your answer and use an example to support your answer.
Fill in the blank(s) with the appropriate word(s).
Existing customers are more expensive to serve than new customers
Indicate whether the statement is true or false
_______ generate new core products and processes that are fundamentally different from previous generations
a. Aggregate project plans b. Derivative projects c. Breakthrough projects d. Platform projects
____ decides how much inventory should be kept on hand by the business
A) Finance manager B) Operations/production manager C) Marketing manager D) Human resource manager