Companies are increasingly reducing the number of suppliers they utilize, and there is a trend toward single sourcing
Indicate whether the statement is true or false
TRUE
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A perceptual map is used to ________
A) compare and contrast consumer psychographic segments B) create consumer cross-tabulations for marketing research C) locate consumers within a primary metropolitan statistical area (PMSA) D) determine how consumers position products in relation to one another E) identify the critical stage of the targeting process for the marketer
An organization's reward system is typically a weak method of motivating employees.
Answer the following statement true (T) or false (F)
The wrongful or fraudulent taking of another's personal intangible properties such as trade secrets, computer programs, and other business property is considered as a(n) ________
A) larceny B) robbery C) aggravated burglary D) aggravated robbery
Which one of the following is NOT common to repetitive and product-oriented layouts?
A) a high rate of output B) specialized equipment C) ability to adjust to changes in demand D) low unit costs E) standardized products