Which element rewards the reader for taking the time to read the ad?

a) Body copy
b) Closing
c) Illustration
d) Subhead


Ans: a) Body copy

Communication & Mass Media

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At a holiday gathering, a specific and controversial social issue is raised. Compare and contrast the likely behaviors and communications that would occur among a consensual family versus a pluralistic family regarding the issue.

What will be an ideal response?

Communication & Mass Media

The presentation outline is used for

A) initial topic development. B) guiding research. C) developing the preparation outline. D) practicing a speech.

Communication & Mass Media

Which step in the listening process suggests that

you pay particular attention to nonverbal messages such as the person's posture and facial expressions? A. Stop B. Understand C. Look D. Listen

Communication & Mass Media

The text recommends that you use visual support in a speech because

A) visuals help audience members retain information. B) most people are visual learners. C) most people understand material better if it's accompanied by visual support. D) visuals increase a speaker's credibility. E) The text recommends using visual support for all of these reasons.

Communication & Mass Media