Communication scholars Stanley Jones and Elaine Yarbough analyzed 1,500 acts of touching that can be grouped in to seven overreaching types. Which type is used when the touch becomes part of a persuasive goal to get the person touched to respond?
a. touch as control or influence
b. touch as function
c. touch as accidental
d. touch as ritual
Answer: a
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Reasoning by sign proceeds by
A) using specific instances to infer a general conclusion. B) showing that when one thing stands for another, we can infer the existence of what it stands for. C) inferring that facts or opinions from a reliable source are accurate and trustworthy. D) using a powerful story to lead the audience to the conclusion one wants to support. E) arguing that two things that are basically alike in most respects will also be alike with respect to the issue at hand.
When we pay attention to a media message, that attention:
a. always stays the same b. can vary c. is subliminal d. is unconscious
Beginning a presentation with a joke is one of the most effective
introductory methods. Indicate whether the statement is true or false
Alexander uses power and authority to strictly control the direction and outcome of his group's work on the next waste water management system for the town. What type of leader is Alexander?
a) Autocratic leader b) Diplomatic leader c) Democratic leader d) Laissez-faire leader e) Independent leader