What was Johnson & Johnson's response when in 1986, someone tampered with a bottle of its popular product Tylenol?
A) The company removed Tylenol from stores.
B) The company produced a tamper-proof cap.
C) both a and b
D) neither a nor b
C
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Of the types of brand loyalty, which one leads to a higher relative price?
A) attitudinal B) behavioral C) purchase D) category E) consumption
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."As proof statements of the superiority of Clearwater Hampers, Austin should most likely use:
A. Clearwater's website. B. the SELL sequence. C. free sample hampers. D. dramatizations. E. customer testimonials.
A significant disadvantage to the retail method of accounting is the required detailed bookkeeping system
Indicate whether the statement is true or false
Which statement concerning UPL is true?
A) UPL can be a statutory criminal violation. B) UPL can be a statutory civil violation. C) UPL can be a federal civil violation. D) None of the above are true.