A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Two groups of respondents would be recruited on the basis of convenience

Only the experimental group would be exposed to the TV program containing the test (Sears) commercial. Then attitudes toward the department store of both the experimental and control group respondents would be measured. The effectiveness of the test commercial is measured as O1 - O2.
A) one-shot case study
B) pretest-posttest control group
C) static group
D) one-group pretest-posttest


C

Business

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a. the Internet b. radio c. television d. telemarketing e. direct mail

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a. True b. False

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