Considerations can only be monetary or economic in nature

Indicate whether the statement is true or false


FALSE

Business

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What are the three different types of buying situations faced by a typical business buyer?

What will be an ideal response?

Business

Which of the following represents a reason why competitive advantages are typically temporary?

A. The competitor quickly seeks ways to duplicate your business operations. B. The competitor will purchase new technology. C. The competitor will hire away your key employees. D. All of these.

Business

Ali is old enough to have developed the capacity for mental scripts. Which of the following scenarios demonstrates enactment of a mental script?

a. An uncle gives Ali a present, and Ali says, “Thank you.” b. His mother smiles at him, and he smiles back. c. Ali recognizes that others might feel bad even though he feels good. d. A stranger appears, and Ali tries to crawl away from him.

Business

Adapting a Message to Different Audiences You've borrowed your boss's car to visit an important client for a working lunch. You're running late for the meeting so take some backroads. You are going a little over the speed limit, and there's a light rain

falling. As you go to stop at an intersections, you realize for the first time that the brakes aren't functioning as they should. You slide about 8 feet into the intersection. Before you can do anything, you're hit on the passenger's side. It looks like you may miss lunch altogether. In small groups, consider the previous details and consider how you would relay the information to one of the following audiences assigned to you. Although you may emphasize or de-emphasize certain information or change the order of things, you should not substantially change the basic the basic facts. Also, indicate the channel or medium you may want to select, depending on the audience. • Your boss • A co-worker who has been in three accidents during the past year • A co-worker who thinks you are a trouble maker • A police officer who asks you to recount the events • An insurance agent who will be adjusting your rates • A lawyer representing you in court and needs to know all the facts • A significant other who is behind you and supports you no matter what In a role play situation, retell the story to your assigned audience.

Business