A ________ key refers to an attribute that appears as a non-primary key attribute in one entity and as a primary key attribute (or part of a primary key) in another entity
A) primary
B) table
C) foreign
D) super
E) candidate
C
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While searching information about the market, it is convenient to begin the search with this source of information. Identify it
A) internal sources B) annual report C) patent and trademark filings D) government sources
Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets
A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies
If organizations try to maintain current products and services with a limited amount of innovation, then they are using which organizational strategy?
a. Defender b. First mover c. Prospector d. Analyzer
What are some of the ethical issues faced by project managers?
What will be an ideal response?